The RV Consumer: A Demographics Profile 2012 Survey University of Michigan Study
Richard T. Curtin, PH.D. Director, Survey Research @copy 2012, RVIA, 64 pp.: Thousands of interviews conducted from January to June among vehicle owning families questioned their current, prior to possible future ownership of a recreation vehicle. Six chapters cover: current ownership, demographic characteristics of owners, trends in new and used purchases, prior ownership, purchase intentions among current and former owners as well as new market entrants, assessment of RV lifestyle among current RV owners, an analysis of former RV owners on why they sold, plans to renew ownership and satisfaction with products. Sub topics include: buy/rent intentions, advantages/disadvantages of ownership, income, age of current buyers, frequency of use, trends in new and used purchases and RV lifestyle assessment among current owners. The study is enhanced with a comprehensive executive summary section and well-illustrated charts. Orders are non-returnable and non-refundable.