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Go RVing RV Owner Demographic Profile

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  • The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. The study focuses on purchase trends, intentions and motivations; RV usage characteristics; the importance of RV features; and, travel and recreation preferences across meaningful demographic and generational breakouts as well as RV product types. Updated 11/2/21.