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On Wednesday, July 30, at 1:30pm ET, the RV Industry Association is hosting a one-hour webinar to delve into the recently released special report, "RV Owner Demographic Profile of Intenders." This report highlights the changing landscape of prospective RV buyers, revealing that 16.9 million Americans are interested in purchasing an RV within the next five years, with a notable shift towards a younger, more diverse, and tech-savvy demographic. Intenders are highly digital, relying on social media, YouTube, and online listings more than traditional dealership visits.
The webinar will feature insights from Ipsos Vice President Tim Reimer, RV Industry Association Vice President of Membership and Research Bill Baker, and Go RVing Senior Director of PR and Communications Monika Geraci.
The webinar will also dig into five unique RV intender segments, from young families building memories to hobby-focused couples and retirees seeking simple travel— each with its own motivations and purchase patterns.
The webinar is available exclusively for RV Industry Association members.