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Three in 4 people considering purchasing an RV say the sustainability of materials has an impact on their purchase decisions. And this should come as no surprise since more and more consumers are prioritizing sustainability in their purchases. The challenge is how to market the sustainability efforts of your company without running the risk of “greenwashing”.
Please join the RV Industry Association’s Sustainability Committee on Tuesday, September 19, for a webinar on the dos and don’ts to avoid greenwashing.
Formed earlier this year, the Sustainability Committee serves as the convening body for sustainability experts in the RV industry to share ideas and best practices as well as an educational resources for companies looking to increase their sustainability practices.
What you will learn:
· What is greenwashing?
· How to avoid greenwashing
· How to talk about sustainability
The webinar is available exclusively for RV Industry Association members.