Please log into your account to register for this members-only event.
On Wednesday, June 23, RV Industry Association members are invited to participate in an in-person workshop designed to provide a comprehensive understanding of RV owners, particularly new RVers who entered the market in the past year and those intending to buy an RV in the next five years.
Based on the results of the Go RVing RV Owner Demographic Profile and the 2020 RV Buyer Survey, a panel of research, marketing, and advertising experts will provide actionable insights into how the RV industry and individual companies can keep the demand for RVs momentum going and continue to bring new consumers into the RV market while also balancing the needs and expectations of current RVers.
Panelists include Ipsos’ Tim Reimer who oversaw the Go RVing RV Owner Demographic Profile Study, Cairn Consulting’s Scott Bahr who conducted the 2020 RV Buyer Survey, FCB’s Annie Lopez Kiperman who leads her agency’s creative work for Go RVing, and Universal McCann’s Garrett Self who manages Go RVing’s media buying. The panel will be moderated by Go RVing Vice President of Brand Marketing Karen Redfern and RV Industry Association Senior Director of Membership & Research Bill Baker.
Panelists will discuss key research results and how to best utilize these learnings to create impactful connections through targeted messaging and customer service. This workshop is a must-attend for any RV Industry Association member looking to better understand today’s RV owners and the best ways to reach and convert a more diverse customer in the future.